China Outbound tourism is growing dramatically as a result of the fast development of Chinese economy. The world has been realizing that China outbound travel market is a good mine, however, most suppliers don’t have the route map and they don’t know how to excavate the gold mine. Analysis Report of China Outbound Travel Market serves to help the destination marketing organizations and suppliers targeting the Chinese market to know about China travel market and enter into the market.

Analysis Report of China Outbound Travel Market, from a panorama view, is the premier research paper to introduce China outbound travel market. From the view of CNTA, it introduces the development road map, current policies and future trends of China’s outbound travel. From the view of tourism experts, it introduces and analyzes the characteristics of China outbound travel market and consumption behaviors of travelers. From the view of Chinese buyers, it also shows the overseas organizations and suppliers how to knock the door of China market, how to do business with Chinese buyers and how to catch more opportunities in this market.

Analysis Report of China Outbound Travel Market, with its full and accurate content, it initially releases the statistics of Chinese outbound departures to different destinations which is taken from Chinese governmental department; it initially collects and analyzes the statistics and the relationship between GDP and the number of outbound travelers organized by tour operators in all the provinces around China; it initially collects large quantities of valuable statistics from the survey conducted to Chinese outbound travelers in 6 tourist generating cities in 2006; it initially analyzes the consumption behaviors of Chinese outbound travelers and initially classifies their preferable commodities and brands.

Download Introduction, table of contents and sample chapters

About the author:

Mr. Wang Xinjun is managing director of Ivy Alliance Tourism Consulting Co., Ltd.
As one of the four core drafters, he was invited by China National Tourism Administration (CNTA) to take part in the amendment and revise of three important tourism regulations and laws, among which two ones are related to outbound tourism. (2006.9-Now)
Earlier before this ，he was assistant president of China Comfort Travel Group Co., Ltd (CCT) ， which is one of the largest tour groups in China. When in CCT, he was mainly responsible for F.I.T, the group development intelligence, external cooperation programming and implementation, branch company (more than 100 all over China) management and coordination between the group and government departments and international organizations, etc. During 2001-2004, Mr. Wang Xinjun also took the position of general manager of Comfort Network Technology Company.
As secretary-general of the organizing committee of International Forum on Chinese Outbound Tourism (IFCOT), he successfully planned and organized the first International Forum on Chinese Outbound Tourism (IFCOT 2003, Shenzhen China), the Second International Forum on Chinese Outbound Tourism (IFCOT 2005, Beijing China) and the Third International Forum on Chinese Outbound Tourism (IFCOT 2007, Beijing China). The forum, with the highest quality in China’s tourism industry, achieved worldwide echo. As distinguished speaker, Mr. Wang Xinjun has been invited to give presence on several international conferences such as Annual European Chinese Travel Assembly (Jan. 2004 Köln Germany), China Travel Distribution（Aug. 2005, Shanghai; Aug. 2006, Beijing）, China-Greece Tourism Cooperation (Mar.2006, Athens Greece), etc., in which his speech drew passionate applause. In the August of 2005, Mr. Wang Xinjun was consigned by the World Tourism Organization (UNWTO) to organize the “FAM Trip of Chinese Tour Operators and Travel Writers” to review the Tsunami affected area in Thailand, which got complete success too.

From 1995 to 2001, Mr. Wang Xinjun was working in the Department of Industry Management of CNTA where he was responsible for the management of travel services and outbound tourism business whole the country. He is the major drafter of China outbound tourism policies and regulations during the period. At the same time, he took part in the negotiations between CNTA and other countries for Approved Destination Status (ADS) and conducted Chinese tour operators to organize travelers to visit these ADS countries. Mr. Wang Xinjun has been competent for the management of tour guides and outbound tour leaders all around the country, the creation of general outline and the test paper of the national test for outbound tour leaders. Meantime, he joined the practical training held by UNWTO for the officials of member countries in 1999, Madrid. Mr. Wang Xinjun is with great fame and influence in China’s tourism industry, especially in outbound tourism.

From 1992 to 1994, Mr. Wang Xinjun once worked in Hainan Huitong International Trust Company, Hainan Huatong International Travel Services and Hainan Ivy Investment Consulting Co., Ltd and his main work in these companies is tourism projects programming, investment analyzing and tourism market researching.

With the combined background of government, corporation and academe, Mr. Wang Xinjun is well-known in the tourism industry for outstanding achievement in intelligence consulting and outbound tourism. To be a qualified expert in tourism industry, Mr. Wang Xinjun successively took part in many very important projects. He is one of the juries for the Eleventh “Five-year” Tourism Development Plan of CNTA, one of the experts who drafted the criterion of water scenic spots for Ministry of Water Resources P.R.C, one of the experts who studied Travel Services Development Research which is conducted by China Association of Travel Services. As expert in outbound travel research, Mr. Wang Xinjun has written many influential theses and research papers such as The Current Situation and Characteristics of China’s Outbound Tourism Market .etc and published a series of books like The Work and Training Handbook for Outbound Tour Leader which have been appointed to be the textbook for the training and examine of outbound tour leaders whole the country.

Mr. Wang Xinjun got his doctor degree in Peking University in 1995. He is the third doctor degree winner in China whose major is tourism development.
 

Price: USD 800 640.00 (GBP 320.00)

Published date: Summer 2007

Format: Paperback