Our shop offers reports, books and research for sale concerning the Chinese tourism industry.

Click on the item name to read more information about it or click the 'buy now' button to make a purchase.

These reports are either published by ChinaContact or endorsed by us as high-quality materials produced by our partners.

China Outbound Travel Handbook

There are more than 200 million Chinese today that are financially able to travel overseas. 2006 outbound numbers reached 34 million people. WTO estimates a minimum annual growth of 12.8%, reaching 100 million by 2020 with some estimates this will be reached by 2015. There are over 700 licensed outbound travel agencies in China. The number of countries given ADS (Approved Destination Status) is more than 100 and increases yearly. It is an exciting time to be working in tourism, with China representing the single greatest growth opportunity in the world to western travel destinations and tourism companies.

This handbook is the travel industry professionals’ definitive tool for effective promotion and marketing in China. It will enable you to establish profitable relationships with the right counterparts in China and improve your ability to welcome the Chinese traveller successfully.

Price: USD 70 (GBP 35.00)

Published date: Summer 2005, second edition 2006

Format: PDF

Click for more information

China Outbound Market Report

Dr. Wang Xin Jun, MD of Ivy Alliance Consulting has published a comprehensive report on the Chinese outbound tourism sector with support from PATA and Global Refund. Normally you expect such reports to be sold for USD 1,000 or more as it has comprehensive statistics up to 2006 and very detailed analysis of market segments and destinations. Don't be fooled by other reports sold online for these prices. I have read through this paperback report and was impressed by the level of detail. This is a good report for people researching this market or wanting to build a business case for investment in the sector.

Price: USD 800 640.00 (GBP 320.00)

Published date: Summer 2007

Format: Paperback

Click for more information

WTM-ChinaContact forum 'China - the Future of Travel' CD-ROM

On 14th November 2007, WTM-ChinaContact forum on China's outbound tourism sector was held for the second time at World Travel Market, London. This CD-ROM set contains 2-hour video footage with most important presentations and discussions of the 4 forum sessions, speaker notes and key-note presentations from both the 2007 and 2006 forums. You also receive a complimentary pass to the online forum network where you can view the entire forum proceedings or download audio of the sessions.

Price: USD 200.00 (GBP 100.00)

Published date: November 2007

Format: CD-ROM

Click for more information

Directory of the top Chinese outbound tour operators

Compiled and researched by Ivy Alliance, Beijing - organisers of the International Forum on Chinese Outbound Tourism. This directory lists details of the major tour operators and China's largest cities and key outbound markets. It provides a breakdown of each company's business focus and gives contact details including address, telephone, fax and website. 

Price: USD 500.00 (GBP 250.00)

Published date: November 2007

Format: Paperback

Click for more information