China Outbound Travel Handbook from ChinaContact

an excellent introduction to an amazingly complex market...relevant to every sector of the tourism business...contains lots of tips and practical advice for suppliers and is written in a down-to-earth style, with a minimum of meaningless statistics..."

"The DPS China/ChinaContact joint publication will tell you which Chinese are travelling abroad, how to reach them, how the travel industry is organised, and how to show your hospitality to Chinese visitors...the China Outbound Travel Handbook is, refreshingly, produced specifically for the British business market by experienced UK-China travel industry specialists...for an immediate in-depth insight to this newly developing sector opportunity, the handbook will prove to be an accessible and valuable resource."

China-Britain Business Review, the Journal of the China-Britain Business Council

"...Countries seeking a share of this huge Chinese outbound potential can learn a lot from The China Outbound Travel Handbook....The Handbook has much more for planners, tour operators and hoteliers to prepare for the 100 million Chinese expected in 2020."

Yesterday evening I went through the Handbook and I appreciated its clear and concise style which confirmed -to my great relief -some findings I have reached in my dissertation through hard work and lot of Internet browsing. In fact I have been working alone around the subject which is quite new for Italian operators and I had lot of doubts about the correct interpretation of trends and opportunities.

The suggestions about marketing tools and detailed description of exhibitions reveal a real hands-on approach, a concrete knowledge of the Chinese travel market and of the problems a company may face in China.

It is not paying a lip service to say that this report is a useful tool for operators, especially the section "sales and marketing in China". Here in Italy several organizations are writing reports as speedy standardized recipes for entry, but it is clear that they do not have a first-hand knowledge of the market and describe Chinese people in a very curious and in some way offending manner... for example, stressing the need to apologize for Chinese people who are accustomed to spit or are very noisy.
Cultural misunderstanding is a real menace under this approach to the Chinese market!!"