The Dragon awakes! After twenty years of successful reforms, China has become an active player in the international tourism industry. Travelling abroad is now a regular part of the lives of many people in China, for both business and leisure.

The China Outbound Travel Newsletter and Handbook will tell you who is travelling abroad, how to reach them, how the travel industry is organised, and how to show your hospitality to the Chinese visitors.

Written in an easy and readable style, the Handbook provides insight and analysis and is full of practical tips for any tourism business interested in attracting more Chinese customers.

Download the handbook table of contents and foreword

Price:

£35.00 / $70.00

About the Handbook:

Doing business in China, and with China, has been the subject of countless books and training courses for nearly a decade. However they have always dealt with general business practices that can be applied to as many industries and sectors as possible.

While they are useful for background knowledge and some insight into China’s business culture, ultimately they cannot answer specific questions about China’s tourism industry. Tourism is one of the youngest industries in China, with outbound tourism literally the ‘baby’, still learning to define itself and realise its potential.

Tourism market reports about China normally cost between £500 and £1000, yet they rely on statistical data that is at best at least two years old and often misleading. They are prepared by researchers who collect information from companies and government without having specific expertise in the subject matter.

In contrast, the authors of China Outbound Travel Handbook are both travel professionals with many years experience in the China Outbound travel sector. Mr. Hu Huaming was CYTS Outbound department manager in Beijing, and Roy Graff was China FIT manager and E-commerce director for Gullivers Travel Associates. They know what tourism companies want to find out about China, and present it in a readable, practical format at a very reasonable price that all travel organisations can afford. It is intended to be an entry level guide to the sector to allow you to make informed decisions about your strategy and investment in this market place. There are other reports with more statistics and surveys, however the basic overview and advice are all here, in a user friendly format.

There are more than 200 million Chinese today that are financially able to travel overseas. 2006 outbound numbers reached 34 million people. WTO estimates a minimum annual growth of 12.8%, reaching 100 million by 2020 with some estimates this will be reached by 2015. There are over 700 licensed outbound travel agencies in China. The number of countries given ADS (Approved Destination Status) is more than 100 and increases yearly. It is an exciting time to be working in tourism, with China representing the single greatest growth opportunity in the world to western travel destinations and tourism companies.

This handbook is the travel industry professionals’ definitive tool for effective promotion and marketing in China. It will enable you to establish profitable relationships with the right counterparts in China and improve your ability to welcome the Chinese traveller successfully.

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