Investing in China’s tourism future

China's tourism economy is already impacting the international tourism industry. By 2020 it will become the single largest source of international tourism and the number one travel destination, while having the largest domestic tourism market in the world. In 2007 nearly 38 million Chinese travelled abroad. More than 130 countries signed tourism agreements with China (ADS - approved destination status) but most do not have a presence in China or indeed a formulated marketing strategy.

Each and every tourism organisation and company must formulate a China strategy and prepare the ground work now in order to benefit from the growing affluence and travel lust of the Chinese people.

As the leading China tourism industry expert in the West, your partner for this is ChinaContact.

Led by Roy Graff, a recognized specialist on Chinese tourism and hospitality, we offer customized solutions for successful market entry into China.

We also provide marketing and public relations for Chinese destinations and companies targeting the European market.

This website and our network contain vast amounts of free resources, reports podcasts and presentations. Contact us today to receive a no-obligation review of your China market readiness and how we can help.

We have prepared several case studies for your convenience,  available as a power point presentation.