At the invitation of IT&CM China organisers, TTG Asia, Roy Graff will be visiting Shanghai over 15-17 April to attend IT&CM for the second year in a row. Last year the focus on the Olympics Games in Beijing and Roy delivered a talk about the 2008 Olympics and its legacy for China as a destination for meetings, conferences and incentive travel. This year, the focus is very much on the 2010 World Expo coming to Shanghai.
As Shanghai tries hard to steal the limelight from Beijing and its impressive showing at the Olympics, IT&CM will hold the first seminar of the morning on the 16th of April to discuss how Expo2010 will impact on Shanghai, and China as a premier destination for the meetings sector and business travel. Another hot topic in 2009, with the recession biting hard at large scale events, trade shows and business travel, is the use of social networking and ’social media’ to increase online exposure while reducing marketing spend. Roy will be addressing both these topics in workshops held during IT&CM China exhibition. Roy is a long time China specialist with 16 years of experience in the tourism industry.
Workshop details:
16 April, 8:30 / World Expo 2010 – What will be its legacy?
By hosting the 2010 World Expo, China – and Shanghai – grab the global limelight in the next few years. This case study shows the size and status of the grand-scale international event and what it means for China to successfully host and stage this, as well as the branding, image and future potential of China as a MICE destination.
16 April, 14:45 / Social networking – should you be using it?
In the networking world, it’s not who you know, it’s who knows you. Networking accounts for approximately 87 per cent of business in the market place today. Networking is in fact a life skill, not just something we do when we want something from someone we know or from a total stranger. But how do you know if you are networking effectively or if there is room for improvement with your networking style? Discover the power of networking and take away secrets and strategies to get ahead in your life and business.
For additional information about attending IT&CM and the workshops, visit the IT&CM China website at http://www.itcmchina.com
To receive the workshop presentations please join the ChinaContact Tourism Network where it will be available for download a week after the event.
