International branded PR companies now operate in most of the big cities in China primarily servicing international companies. There are many local advertising and PR companies with outstanding performance that offer value and know their target audience well. Advertising and PR studios (small enterprises) often provide very good and specialised services.
·    It is common practice to present journalists with an envelope containing a few hundred RMB as expenses, for attending a press release or marketing event.
·    The joint promotion with the key tour operators in each has proven to be an effective way for China marketing by the NTOs in China as it will also have the input from the tour operators and the clients have tailor made products to choose.
•    The key tour operators are competitors, but sometimes they can also work together on certain products.

A Letter From London

This weekly 1,000 word editorial article describes aspects of life in the UK. Particular emphasis is given to culture and business activities in the lead up to the 2012 London Olympics. The column appears each Monday in the World News Journal with a 400,000 circulation and on the online version.

Similar to BBC World Service in print, it is the leading newspaper of the Chinese national broadcasting, corporation. It is also an authoritative journal for the reporting of international news and affairs throughout China. The newspaper is distributed free of charge to all Chinese government departments and large state owned companies, as well as sold in shops nationally.
World News Journal Draws on China Radio international’s extensive news resources. This gives them access to foreign correspondents in over 60 countries around the world including the USA, the Russian federation, Britain, France, Germany, Italy, Switzerland, Egypt, Isreal, Kenya, Australia, Japan, Thailand, South Korea, Brazil, Mexico, Argentina and many others. Long term relationships are also held with several hundred other journalists overseas. World News Journal is published twice each week on Mondays and Thursdays. It is 24 pages in length. Contents typically include international political and social news. Economic and financial hotspots and activity are given special attention. Additionally there is also extensive coverage of significant international cultural news and events.

World News Journal has a prominent official web presence at: http://gb.cri.cn/world_news_journal

A number of appropriate people have already been interviewed for the first few items. The style is intended to be relaxed but informative, showing much that is interesting, charming and inspiring about the UK. There is already a great deal of interest in the UK within China, initiated by the passing of the Olympic flag from Beijing to London. The Letter from London will both draw on and feed this. World News Journal has agreed that each item should be accompanied by 5 logos and web addresses from relevant sponsor companies and organisations. Companies must pass the requirements of the journal for public interest and relevance.

•    Size of advertisement: 4.5cm wide x 2.5cm high
•    Minimum insertion: 5 issues (10 issue insertion include one free editorial feature over a 12 month period)
•    Cost per ad: £400.00

Introductory offer: 30% off until 31 July 2009.

To be considered for inclusion as a sponsor of Letter from London please contact:
ChinaContact, email info(at)ccontact.com telephone 020 32399688 mobile 07821 093199

Click here for ChinaContact’s full contact details

Click here to download the full sponsorship package details (pdf)