The reason I am focused on promoting tourism development with China is because I have witnessed first hand the dynamic growth and immense potential of the sector. I have felt the energy of the people working in the sector in China and seen the hunger of Chinese to travel overseas. The pace of growth and expansion has overwhelmed me when I was working there in 2002-2005 and since then, each time I return I can see that the Chinese travel professionals are even more sophisticated and knowledgeable.

What this means is that Western companies and destinations need to get smarter in how they market and sell travel services in China. It used to be the case that simply becoming an approved destination (ADS) was enough to start getting tour groups, and a photo-op with a Chinese government leader got you all the business you needed. This is no longer true. Consumers shop around, research destinations online and share experiences with others that have been on chat rooms and web forums.

London / 24 March 2008

ChinaContact, a leading market entry specialist consultancy for China tourism and hospitality, will be assisting the Ghana Tourist Board and a significant delegation  of tour operators from Ghana to exhibit at the China Outbound Travel and Tourism Market in Beijing, April 14-16.

Following on ChinaContact’s previous work on behalf of VisitBritain, UKinbound and Visit London among other clients, this year at COTTM the company is working on behalf of Visit London, several UK-based tour operators and the Ghana delegation.  COTTM is held at China World exhibition centre in East Beijing.
Roy Graff, ChinaContact’s Managing Director, will attend the exhibition on 14 and 15 April. On the 16th of April he will be among the delegates at the International Forum on China’s Outbound Tourism which  is held at the new Sofitel Wanda hotel. ChinaContact is IFCOT’s official European partner and registration agent.

ChinaContact is a full service market entry consultancy serving the travel and hospitality sectors. They offer a variety of services from localisation and event production to full representation in China. For an appointment with Roy during his visit to China, email ChinaContact with your requirements or questions.

Contact: info(at)ccontact.com

Tel: +44 20 32399688

Telephone in China: +86 13511013224

More details can be found on the website: www.chinacontact.co.uk