Why the ‘Active Business Travel – China’ and ‘Active Business Travel – Great Britain’ Handbook?

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London – 14 April 2009: During the past eight years we have engaged in extensive business development between China and the UK and facilitated business dealings for a number of companies and organisations in both countries. Frequently we would observe the many cultural and business behavioural differences that so often create artificial hurdles to successful business cooperation. While there has been a plethora of travel books and business guides on China and the UK, there is no one title that provides a comprehensive guide to doing business in either country in an easy to read, reference and carry format.

Building on the experience of our team of international business experts and extensive research into the cultures and business environments of both China and the UK, Active Business Travel guides provide the most coherent, relevant and timely content for the modern business traveller.

The English language guide to business in China provides all that a business visitor needs to understand the way of doing business, the cultural flash points and how to break the ice. It offers a background to China’s economy in various sectors as well as a directory of invaluable travel information.

The Chinese language guide to doing business in the UK was written in native Chinese based on personal experience of Chinese business people who have been working in and with Britain for many years. As such, it provides an excellent introduction to Great Britain for new business contacts in China.

A much appreciated corporate gift to your clients and contacts

These books will serve to enhance your standing with your business contacts both in China and abroad, as they will recognise the value of receiving such a practical and user friendly gift. With the ability to customize and brand the books’ cover and forward, this is an affordable and unique product that any business engaged with China should order. It is also a great marketing tool as you extend your brand through the use of the book by your contacts.

What makes this corporate gift unique

• Pocket-sized books easily carried on long haul trips.
• Flexibility to tailor the book to your company’s particular needs and help with further research.
• There are no other combined business and travel guides available.
• The books are produced as a result of extensive research with clients active in the China-UK business world.
• Complimentary book reviews from many sources

To inquire about ordering branded handbooks or for bulk purchases, please visit the ChinaContact website and complete the inquiry form.

At the invitation of IT&CM China organisers, TTG Asia, Roy Graff will be visiting Shanghai over 15-17 April to attend IT&CM for the second year in a row. Last year the focus on the Olympics Games in Beijing and Roy delivered a talk about the 2008 Olympics and its legacy for China as a destination for meetings, conferences and incentive travel. This year, the focus is very much on the 2010 World Expo coming to Shanghai.

As Shanghai tries hard to steal the limelight from Beijing and its impressive showing at the Olympics, IT&CM will hold the first seminar of the morning on the 16th of April to discuss how Expo2010 will impact on Shanghai, and China as a premier destination for the meetings sector and business travel. Another hot topic in 2009, with the recession biting hard at large scale events, trade shows and business travel, is the use of social networking and ’social media’ to increase online exposure while reducing marketing spend. Roy will be addressing both these topics in workshops held during IT&CM China exhibition. Roy is a long time China specialist with 16 years of experience in the tourism industry.

Workshop details:

16 April, 8:30 / World Expo 2010 – What will be its legacy?

By hosting the 2010 World Expo, China – and Shanghai – grab the global limelight in the next  few years. This case study shows the size and status of the grand-scale international event and what it means for China to successfully host and stage this, as well as the branding, image and future potential of China as a MICE destination.

16 April, 14:45 / Social networking – should you be using it?

In the networking world, it’s not who you know, it’s who knows you. Networking accounts for approximately 87 per cent of business in the market place today. Networking is in fact a life skill, not just something we do when we want something from someone we know or from a total stranger. But how do you know if you are networking effectively or if there is room for improvement with your networking style? Discover the power of networking and take away secrets and strategies to get ahead in your life and business.

For additional information about attending IT&CM and the workshops, visit the IT&CM China website at http://www.itcmchina.com

To receive the workshop presentations please join the ChinaContact Tourism Network where it will be available for download a week after the event.

Singapore, 2 April 2009 – Dr George Zhibin Gu, Commentator/Columnist and Author of China’s Global Reach and China and the New World Order, will deliver the keynote address – ‘How China’s Global Reach is Altering the World Map’ at IT&CM China 2009. He will offer an insightful, open-minded, and significant overview of a changing world in relation to a fast-developing China. From foreign multinationals’ effect to the emergence of domestic markets, he will chart the economic and political development in and out of China and what it means for the world’s future.