The China Outbound Travel Education Series – part 7: Advertising and PR
International branded PR companies now operate in most of the big cities in China primarily servicing international companies. There are many local advertising and PR companies with outstanding performance that offer value and know their target audience well. Advertising and PR studios (small enterprises) often provide very good and specialised services.
· It is common practice to present journalists with an envelope containing a few hundred RMB as expenses, for attending a press release or marketing event.
· The joint promotion with the key tour operators in each has proven to be an effective way for China marketing by the NTOs in China as it will also have the input from the tour operators and the clients have tailor made products to choose.
• The key tour operators are competitors, but sometimes they can also work together on certain products.