The British Travel Trade Fair is organised by VisitBritain and Reed Travel Exhibitions at the Birmingham NEC from 11-12 March.  On 12th March 2008 Roy Graff, Managing Director of ChinaContact will give a 45 minute workshop on the Chinese outbound tourism market. The talk will take place from 12:00 at the main stage and is free to join.

Roy, who has been educating and training travel providers on the Chinese outbound market since 2005, spent three years in China developing outbound tourism for Gullivers Travel Associates. Since returning to UK he worked with VisitBritain, Visit London, English Heritage, UKinbound, Tourism Ireland as well as hotels and tour operators.

ChinaContact is also organiser of the WTM-ChinaContact forum on China’s tourism industry which has been held at World Travel Market for the past two years.

The workshop at BTTF will provide a general background on the Chinese tourism market and address the unique characteristics of this market. Roy will discuss:

- How big is China’s tourism market? Is it a serious potential for UK inbound tourism?
- What opportunities does the Olympics in Beijing in 2008 represent to UK destination marketing?
- How to best market UK destinations in China?
- What is best practice in providing hospitality and service to Chinese visitors?

ChinaContact is a China market entry specialist for the tourism, events and exhibitions sectors. It organises events, provides consultation, brokers deals and offers practical marketing and sales services for destinations and travel providers. Managing Director Roy Graff speaks fluent Mandarin Chinese and spent three years in China developing travel business for a leading multinational travel service provider.
For more information see http://www.chinacontact.org

Great Eastern Studio is the new centre in London for Chinese culture and business communication skills, a joint collaboration of ChinaContact and Orient Business Consulting. Great Eastern Studio holds a Chinese New Year launch party on 5th February and a ‘China Insider’ workshop on hospitality and service for Chinese visitors which is suitable for all hospitality providers in or around London. The Studio is conveniently located close to Liverpool Street Station in East London.
For more information see http://www.greateasternstudio.co.uk