Over the last quarter of 2007, ChinaContact collected survey responses from tourism and hospitality professionals from all over the world - 52 countries and territories in total.
The ChinaContact global tourism survey was sent to several thousand tourism professionals
across the world who have an interest in, or work with China. In addition, links to the survey
were published on the ChinaContact and WTM-ChinaContact forum websites, visited by
tourism professionals interested in knowing more about China.
In the space of three months we collected several hundred replies but used just 200 fully
completed surveys. We analysed the replies to understand how the international tourism
industry is preparing for the unquestionable growth in Chinese outbound tourism, what steps
are taken by travel service suppliers to be more attractive and hospitable to Chinese and
what prospects do they see for the future. The results will interest tourism service providers who have not yet developed their China market strategy as well as researchers and academics. This presentation contains the major findings in graphic format. For full raw data please contact us.
Go to the ChinaContact network now to download survey presentation
Registration to the ChinaContact tourism advice network is required in order to download the survey. If you have not yet registered, this is completely free of charge.
click here to register to the ChinaContact tourism advice network
